Welcome by Iguatemi Costa,
Natura & ISPS
Dear Friends and Colleagues,
It is a great pleasure and an honor to invite you to attend the 6th International Phytocosmetics and Phytotherapy Congress (IPPC-Brazil) scheduled during November 27 – 29, 2017 at Sao Paulo, Brazil. The 2017 South American Edition is jointly organized by the International Society of Phytocosmetic Science and Faculty of Agronomical Sciences; FCA, UNESP Botucatu, and counts with the contribution of many other institutions and companies. The scope of Phytocosmetic and Phytotherapy sciences includes product development and academic research to identify sustainable use of natural ingredients such as essential oils and other plant extracts in skin, hair, perfumery and personal care products. The 6th Edition of the Congress will be a good opportunity to learn about the latest advances in scientific research and industrial practices in Brazil and worldwide. Brazilian universities are among the most productive scientific institutions in cosmetic research and Brazil is one of the major cosmetic markets in the world. We hope you will join us for a unique opportunity enhanced by your contributions and enriched by the hospitality of the Brazilian people.
See you in IPPC-Brazil
Iguatemi Costa, Ph. D.
President of IPPC-Brazil
The Business Ingredient
Fernando Ferrer, MBA
International Society for Phytocosmetic Science
The global market is there and growing:
The global beauty market grew by an impressive 4.5% to US$ 300 bn (£192bn, €228.6bn) in 2012
The global demand for personal care packaging was valued at US$ 19.3 bn in 2012; will reach US$ 25.8 bn by 2019. In terms of volume, the demand was 130 bn units in 2012
The global ﬂavors and fragrances (F&F) market totaled ~ US$ 28.0 bn in sales by 2013.
Expected to grow US$ 35.0 bn by 2018
- Products formulated with a high propor6on of synthe6c ingredients dominate the global natural personal care market, accoun6ng for nearly 75% of the total market share in 2014; however, truly natural posi6oning is gaining importance with consumers, manufacturers, and retailers.
- The natural personal care market grew by 10.6 % globally to reach US$ 29.5 billion at the manufacturers’ level in 2013, and will reach US $46 billion in 2018.
Organic personal care products market:
Global organic personal care products market was valued at US$ 8.36 bn in 2013, will account for US$ 15.7 bn in 2020.
Organic personal care products:
- Are manufactured from natural plant ingredients extracted under eco-‐friendly conditions.
- Products include
– body care, facial and sun care, condi6oners, shampoos, hair dye, mouthwashes, toothpaste, mascaras, lips6cks, founda6ons, feminine hygiene products and deodorants, among others.
- These products do not contain synthe6c chemicals such as parabens, phthalates, petrochemical and aluminum salts.
① Intellectual Property (IP):
oTRIPS Agreements: Trade-‐Related Aspects of Intellectual Property Rights
oTo protect ideas in a global market place
oA broad collec6on of rights relating to human inven6veness and crea6vity
–A governmental grant of a property right to the inventor of a product or process.
–utility, novelty, nonobviousness
–Inventor or successors a minimum of 20 years from the ﬁling date of the application
–Any word, symbol, design or device used to identify a product or service
–Valid for at least 7 years with indeﬁnite renewals
–Literary and ar6s6c work
–Author’s life + 50 years or 70 years (EU)
Discuss the project with IP experts:
② Integrate the cri6cal regulatory and consumer demands:
③ Access to the market:
- Share the enterprise with other commercial capabili6es.
–Add Marke6ng to your R&D Team to discuss the 4Ps mix: Product, Price, Promo6on and Place (Distribu6on)
–Add Sales to the R&D team to know about the required creden6als to become an approved vendor: reliability, poruolio, origin
- Expor6ng to the main markets: e.g. follow the Registra6on, Evalua6on, Authoriza6on and Restriction of Chemicals (REACH) in EU, and the Voluntary Cosme6c Registration Program (VCRP) in the USA.
④ Comply with international standards:
- Social and environmental responsibility; GRI Management systems on social responsibility, ISO 26000, SA 8000, adhere to SEDEX Global; UTZ, Global G.A.P. and Fair trade standards
- Biological Diversity, Conven6on on Biological Diversity, Nagoya Protocol.
- FDA does not deﬁne or regulate terms such as “organic” and “natural.” However, the U.S. Department of Agriculture (USDA) does regulate the use of the term “organic” when used in terms of agricultural ingredient marke6ng.
⑤ Establish the supply chain:
- Secure diverse and long-‐term reliable sources of the raw materials
- Follow international quality standards and traceability
–Well documented product from the source to the package
–Cer6ﬁca6ons, MSDS, complete analytical methods for compound and impurities (IP !)
–Validated manufacturing processes (IP !), cGMP
⑥ Expand the oﬀer:
- Give regulatory and technical assistance
–Analytical methodology transfer
–Formula6on (IP !)
- Reformulation using natural products is a trend
- Consider opportunities to partner with other products and suppliers to expand the poruolio
- Discuss other applica6on areas for the ingredients (IP !)
⑦ Meet the buyer:
- Understand and match the service level for each customer
- Add value. Compe6ng in price and quality is not enough
- The price and all costs including innova6on and high standards should leave suﬃcient gross margin to cover overheads and leave a reasonable proﬁt
- Purchasing and distribu6on agreements are key; the manufacturer is the more interested party in the promo6on of the ingredient, the ﬁnal product, and brands
- Func6on, product features and claims are key successful factors
⑧ Talk the talk … walk the walk:
- The customer expects punctual communication without any delay in a regular, proactive, honest, clear / open fashion, in their local language or in very good English
- Build and maintain a relationship of trust with all the stakeholders.
- Demonstrate cultural awareness.
Be brave, purse your dreams:
Professor Fernando Ferrer will deliver Opening Remarks including appreciating contributions of the young scholars and global leaders in science and technology of plant-based products. Professor Ferrer leadership in establishing higher success for enthusiasts in global business determined to obtain larger market share for their products and services is exemplary. He will lead an informative workshop during the event.
To join him, please purchase your tickets.